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KitKat’s Ocean Salt Flavour Campaign

by Nestlé

Using WebAR, Blippar has helped KitKat launch various new flavours throughout Japan. By activating packs, users were able to engage and interact with numerous AR KitKat branded experiences. The Ocean Salt flavour allowed users to enter into a deep sea adventure transporting them deep beneath the ocean surface. By collecting and removing plastic waste, they would learn about plastic waste and the devastating impact this is having on our marine life. Effect created by Blippar.

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    KitKat’s Ocean Salt Flavour Campaign filter camera

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