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Big Mac Hero

by McDonald’s

The objective of the “Big Mac Hero” campaign was to enhance engagement and loyalty among McDonald’s fans by gamifying the experience of enjoying their classic Big Mac burger. This initiative aimed to leverage digital platforms like Snapchat and Reddit to reach and engage fast food enthusiasts and gamers, transforming their interaction with McDonald’s into an immersive gaming experience.

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    Big Mac Hero filter camera

    . This is new augmented reality filter Big Mac Hero belonging to snapchat ar filters. This ar filter has the number 394879. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!