Mc Donald’s UK
For Mc Donalds UK’s campaign ‘A Little More Mmm’ that featured the improved taste of their all-time classic burgers, Playar Studio created a Snapchat Lens in which they transform the user’s face with machine learning (AI) into the ultimate classical music enjoyer.
Eyes closed, the mouth sophisticatedly pursed, let the chewing begin. To heighten the enjoyment, you can hummm along to the karaoke version of Nessun Dorma from Puccini’s opera Turandot. Mmm-mmmmmm-mmm!
Lens made by @playarstudio.