Garudafood Chocolatos
by Garudafood
To top it off, this time around Garudafood sought to scale up their engagement and participation compared to their previous Hashtag Challenges by adding a twist with the help of a TikTok Branded Effect. In each video, participants of the Hashtag Challenge could opt to show their support for one of two camps of Chocolatos drink flavors using an accompanying gesture – either a cold Italian Chocolate Chocolatos Drink with a thumbs up gesture, or a hot Matcha Latte Chocolatos Drink with an “OK” gesture – while dancing to the branded tune. When a gesture is made, the Brand Effect would then trigger an animation indicating their support for one of the two flavors.