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Burn That Ad

by Burger King

Burger King Brazil launched an AR-driven campaign using its app to transform McDonald’s ads into flaming images, symbolizing its flame-grilled burgers. This innovative approach aimed to attract consumers by offering a free Whopper coupon through the augmented experience. The strategy capitalized on McDonald’s extensive media presence in Brazil, aiming to boost app downloads and engagement. It successfully achieved 1 million downloads in a month, topped app charts, and saw a significant increase in in-app sales. The campaign generated 1 billion media impressions, making Burger King top-of-mind whenever consumers saw a McDonald’s ad.

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    Burn That Ad filter camera

    . This is new augmented reality filter Burn That Ad belonging to webar ar filters. This ar filter has the number 395596. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!