TMNT Mutant Mayhem
by Paramount Pictures
Paramount Pictures aimed to generate excitement for the theatrical release of “Teenage Mutant Ninja Turtles: Mutant Mayhem” after a seven-year hiatus. The goals were to introduce the updated characters to new audiences, reconnect with existing fans, and create an immersive experience that would allow fans to “become” the turtles using advanced social AR platforms like Snapchat and TikTok.