THE ORIGINAL MOUTHFUL
by Mc Donald’s
Can you say all the ingredients of a Big Mac in 4 seconds? Once upon a time, the Big Mac was hugely popular in Australia, largely because of a 1987 jingle that listed the sandwich’s ingredients. None of the younger generation knew the song, so the brand decided to revive the trend by creating a special AR lens on Snapchat. McDonald’s decided to engage the community because if you can say all the ingredients of the burger, you win a voucher for a free Coke and fries! Check it out!