TGI Fridays ‘Top Shelf Elf’
by TGI Fridays
Tactic designed and created this seasonal activation for TGI Fridays featuring an all-new character, the Top Shelf Elf. Users on-site at Fridays’ locations could access the experience from QR codes on the menus, and interact with the Elf to learn about new, holiday-themed drinks. Effect created by Tactic.