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Pedigree

by BBDO New York

Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.

Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.

Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption

 

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    Pedigree filter camera

    . This is new augmented reality filter Pedigree belonging to ar filters. This ar filter has the number 951. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!