Pandora Premium filter
by Pandora Premium
To celebrate the wide availability of it’s new Pandora Premium music service, the streamer has debuted “Sounds Like You,” a marketing campaign designed to highlight its “legacy of delivering truly personalized music experiences for listeners and artists.” Using custom Snapchat Lens was part of the marketing strategy.
Read more: Pandora Premium Exits Invite-Only, Artist Driven “Sounds Like You” Marketing Campaign Launches