Lancome
by lancome
For the launch of their 2024 Legendary New Beauty campaign, Lancôme went big. In a first-time collaboration with London-based Chinese artist Jacky Tsai, Loong, the auspicious Chinese dragon, takes centre stage. The celebration culminates at a lustrous pop-up in Kuala Lumpur’s Pavilion shopping centre.
As part of the campaign, Simone Creative Studio brought this legendary creature to life through an AR experience that sees the dragon striding through your environment to M84’s striking track ‘outraw’. Are you ready to unleash the beast and watch the celebrations unfold? Check it out!
Lens made by @simone_creativestudio.