Indomilk
by Indomilk
Indomilk decided that launching a campaign on TikTok would hit all the right notes. Central to the campaign was a Branded Effect which allowed users to virtually dress up as one of Tobot’s three iconic characters. By motioning with one of three hand gestures, participants were instantly suited up in a Tobot character’s armor. The videos were paired with Tobot’s theme song—a high-energy, fast-paced track to help increase excitement.