HoneyComb-BeTheBee
by subtropicllc
To maximise impact and incremental reach, Honeycomb based its campaign on a multi-product approach. Working with Snapchat, the brand created two AR lenses that encouraged Snapchatters to get creative, get silly and, most importantly, ‘bee’ themselves! This Lens puts the user in a super-cool bee costume. Check it out! Made in colaboration with Honeycomb.