0
BWW MM Goggles
Buffalo Wild Wings is turning up the heat for March Madness with the launch of two new sandwiches, two bold wing sauces, and a limited-edition merch drop. To fuel the excitement, the brand introduced an interactive Snapchat Lens that invites fans to gear up virtually with themed goggles and mirrors. This AR experience not only adds a fun twist to the campaign but also encourages organic social sharing—making fans part of the madness. Effect created by thisishouseofv.