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“A Nest in the North” Christmas Campaign

by Tim Hortons

Tim Hortons, the Canadian quick service restaurant and coffee chain, utilized Facebook augmented reality ads to increase brand awareness during the winter holiday season. By running interactive augmented reality ads alongside standard ads on Facebook and Instagram, Tim Hortons achieved a 4.4-point lift in ad recall and a 2.3-point lift in consideration. The campaign also resulted in a 27% incremental reach to the overall campaign, with 68% of augmented reality ads reach being in adults aged 18–34. This successful strategy helped Tim Hortons deepen its connection with its audience and drive positive brand impact during a competitive period.

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    “A Nest in the North” Christmas Campaign filter camera

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