Clotrimazole (Canesten)
To take their Hashtag Challenge up a notch, Clotrimazole (Canesten ®) also employed a Branded Effect—a grey filter with evil-looking fungi that gets wiped out by Clotrimazole’s (Canesten ®) cream, resulting in a brighter filter decked in party emojis. The company also included branded music in their Hashtag Challenge videos.