Vigorsol
by Vigorsol
Vigorsol opted to run a Branded Hashtag Challenge with a Branded Effect to meet its objective – a decision that pushed the results beyond expectations. The brand came up with a campaign called #SempreUnaGioia (or ‘Always A Joy’) that invited the TikTok community to see their low mood turn into a joyful one, with a little help from Vigorsol.