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Urban Decay Vice Lipstick

by Urban Decay Cosmetics

 

To promote Urban Decay’s new Vice Lipstick collection, the brand launched a Snapchat lens as part of a broader social media strategy aimed at increasing awareness and attracting new fans. The lens was designed to embody the brand’s themes of femininity, danger, fun, and edgy beauty, featuring a dynamic kiss animation to highlight five standout lipstick shades. As the first luxury beauty brand to debut a Snapchat lens, Urban Decay achieved impressive results: the lens garnered nearly 124 million impressions, almost 49 million views, and reached 27 million unique Snapchatters who interacted with it for an average of 35 seconds. The lens also saw usage by celebrities like Kourtney Kardashian and influencers such as MannyMUA and Kristin Leanne.
 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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    Urban Decay Vice Lipstick filter camera

    . This is new augmented reality filter Urban Decay Vice Lipstick belonging to snapchat ar filters. This ar filter has the number 2756. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!