by ubereats

Playfully feeding into the stereotype that French people are tactile shoppers, Uber Eats engaged its target demographic with a lighthearted take on the nation’s supermarket customs. To meet creative and commercial goals, it pivoted from its previous approach on the platform, and opted instead for a multi-product strategy using Commercials, Snap Ads and the Lens to reinforce its messaging. It also maximised this approach with consecutive First Commercial and First Lens placements. From aubergines to fabric fresheners, Uber Eats used Snap Ads to assure consumers that it applies the same care and consideration they do when choosing their groceries, while the Lens allowed for the gamification of grocery shopping, pitting Snapchatters against the clock while filling their bags.