Topical Uprising 2
by dermavant
The VTAMA cream marketing team developed an interactive AR Lens on Snapchat, inspired by their Topical Uprising TV spot, to connect with the gaming community. The Psnap Lens allowed users to engage in a game simulating the scratching associated with plaque psoriasis, providing a fun and stress-relieving experience. This innovative approach highlighted the potential of AR within the pharmaceutical marketing space, encouraging users to share their high scores and spread awareness of the VTAMA cream.