The Smart Run
•This entire experience can be summarized with just a single phrase – ‘Main Character Energy’
•Fastrack in order to celebrate the launch of Fastrack Smartwatch collaborated with Ranveer Singh for the campaign #FollowYourself
•A gamified experience where the user is the main character who runs across a futuristic city based on Mumbai and collects as many watches as possible on the way
•This was also a contest hosted on social media which received an extremely wide spread reach.
