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The Egg Hijack

by Jimmy Dean

In a bold move to elevate Jimmy Dean Sausage alongside America’s beloved breakfast staple, eggs, a groundbreaking campaign was launched. Using innovative technology, every egg imaginable, real or fictional, became a coupon for Jimmy Dean. This augmented reality experience was exclusively featured on Snapchat, where users could scan any egg in their environment to instantly redeem a Jimmy Dean Sausage coupon. The campaign achieved remarkable engagement with over 43,000 eggs scanned, 270,000 shares, and 43 million impressions. Sales surged by 27% during the campaign period, solidifying its success in bringing together eggs and Jimmy Dean Sausage on breakfast tables nationwide.

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    The Egg Hijack filter camera

    . This is new augmented reality filter The Egg Hijack belonging to snapchat ar filters. This ar filter has the number 395202. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!