Summer of Joy, Youth and Freedom
For the DeutscheTelekom Summer of Joy, Youth and Freedom campaign, Gen Z is the inspiration. The campaign aims to challenge unfair societal pressures and empower young individuals to embrace their youth without feeling the need to grow up too fast. The motto: be more carefree and join DeutscheTelekom Summer of Joy, Youth and Freedom in a celebration of youth with pop-up events and free festival tickets across Europe.
Lens made by @atomicdigital.design.