by Netflix & Snapchat / Haus
 
 
Stranger Things became a cultural sensation, prompting Netflix to employ immersive marketing strategies. At San Diego Comic Con, they recreated Hawkins, Indiana, setting the stage for their ambitious campaign. The introduction of Snapchat’s first Portal Lens allowed fans to step into the show’s universe, triggering supernatural events and fostering a 360-degree exploration experience. This innovative approach garnered significant engagement metrics: the Stranger Things theme song ranked second in Shazam searches on Snapchat, and users spent an average of 24 seconds engaging with the Lens, demonstrating high mobile interaction. The campaign reached 35% of Snapchat’s global audience, elevating user intent to watch the series as measured by third-party data. Celebrated by the press, the Portal Lens affirmed Netflix and Snapchat’s leadership in AR marketing, influencing future technology advancements and setting a benchmark for immersive brand experiences.
 
Read more: Haus. Take a trip to the upside down