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SNAP SHACK

by Shake Shack

Shake Shack partnered with Snapchat to enhance their dining experience, focusing on “good food, good mood.” They hosted a 4-day augmented reality takeover featuring custom Snapchat Lenses and exclusive Snap Shack merchandise, alongside free fries. The goal was to engage fans in playful interactions while highlighting Shake Shack’s commitment to quality ingredients. Snapchat’s innovative AR lenses turned waiting times into fun moments, and a unique shoppable lens allowed fans to purchase limited edition merchandise directly through their phones. The collaboration resulted in unprecedented engagement, with 1.1M fans using the dance lens and 10,000+ browsing the merch store via Snapcodes. Additionally, all sales proceeds were donated to the Fresh Air Fund, making a significant impact.

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    SNAP SHACK filter camera

    . This is new augmented reality filter SNAP SHACK belonging to snapchat ar filters. This ar filter has the number 395372. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!