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Snackable Screens/Flamin’ Hottie

by Doritos x Cheetos

Flamin’ Hot, an iconic snack flavor for nearly three decades, aimed to establish itself as a standalone brand with its first national campaign. Targeting Gen-Z, known for ignoring traditional advertising, the brand collaborated with Megan Thee Stallion to create the song “Flamin’ Hottie.” This Grammy-winning artist’s appeal and love for Flamin’ Hot snacks made her the perfect ambassador. Partnering with Snapchat, they pioneered an AR experience where Flamin’ Hot snacks unlocked an exclusive music video, leveraging machine learning to recognize snack packaging in real-time. The campaign generated over 4 billion earned media impressions, highlighting its success in engaging Gen-Z through innovative digital platforms.

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    Snackable Screens/Flamin’ Hottie filter camera

    . This is new augmented reality filter Snackable Screens/Flamin’ Hottie belonging to snapchat ar filters. This ar filter has the number 395204. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!