Sendo
by Sendo
Sendo decided to capitalise on its large online following by creating the #YeahSinhNhatSendo (translated into English as “Yeah! It’s Sendo’s Birthday”) Branded Hashtag Challenge. The celebratory aspect of Sendo’s outreach campaign was underscored with the use of a Branded Effect, which encouraged users to interact with Sendo’s mascot – a young, sprightly lady in a bright red party dress — by using their facial expressions and body postures, all set to a catchy beat.