Runaway Railway
by officialdlr
Disneyland Resort created a Snapchat Lens that utilizes the rear camera to showcase a moving roller coaster on the track. Through this Lens, the brand aims to provide its audience with a virtual experience of the emotions and joy associated with riding a roller coaster, in order to encourage them to visit the Disneyland amusement park. This interactive filter is designed to build emotional connections with the brand and encourage participation in the real world of Disneyland Resort.