by Dr. Oetker
The playful campaign invited users to discover their #PizzaPersonalities through a Hashtag Challenge with Branded Effect. The Branded Effect cycled through a variety of personality types like “basic, but with a little twist”,“cheesier than dad jokes”, and “sassy but classy”, eventually landing on a personality type for the user. Simultaneously, the Branded Effect served up a corresponding Ristorante Pizza flavor, inspiring users to delight in the perfect pizza based on their personality type. The fun and entertaining branded effect invited users to co-create and engage with the brand while also helping to solve date-night dilemmas by giving users an easy solution for a romantic evening at home.