Reese’s
by Hershey’s
In partnership with Hershey’s, the Snapchat team strategically designed and built an equity campaign that included the full gamut of the platform’s ad offering, harnessing both the camera and content to deliver on the campaign’s objectives.
This multi-product solution included a major focus on the Snapchat Camera to engage Snapchatters with elements such as Augmented Reality Lenses (including a National Takeover) and contextual Filters, designed to enable the REESE’S brand to become part of Snapchatters’ conversations.