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McDonald’s

by McDonald’s

Using a multi-product approach for its #McNuggetWorthy campaign, the global chain sought to drive awareness and consideration among customers in the UK aged 18 and over. Over the course of four weeks, McDonald’s lighthearted campaign tapped into the cold hard fact that even the closest of friends are reluctant to part with their McNuggets. Further to launching Total Takeover placements to ensure maximum reach and awareness, the chain used Augmented Reality to test its #McNuggetWorthy theory. Putting pals under (a little!) pressure with a friendship-focused test powered by AR, Snapchatters assessed whether their nearest and dearest were worthy of their McNugget, using the McNuggetWorthy Scale to analyse performances.

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    McDonald’s filter camera

    . This is new augmented reality filter McDonald’s belonging to snapchat ar filters. This ar filter has the number 385747. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!