by Disney
The magic of the Holiday season and Disney movies created the perfect opportunity for a truly unique campaign. After all, most little girls once dreamed of becoming a Disney princess – and thanks to augmented reality, now everyone can do it! Macy’s brought Zero10’s AR Mirrors to the Herald Square flagship and allowed all customers to turn themselves into their favourite characters, as a way to lure customers into the store for the brand-new Disney collection. AR mirror created by Zero10 .