Lego Insiders
Blippar is celebrating the launch of LEGO Insiders by hiding millions of prizes “inside” LEGO bricks. With the help of artificial intelligence right in the web browser, anyone can scan any LEGO brick for a chance to win surprise prizes upon joining the LEGO Insiders Community. Blippar’s use of a sophisticated large language model with multi-modal inputs ensures that all LEGO bricks and structures are recognized globally, allowing for maximum participation. Effect created by Blippar.