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Lay’s

by Lay’s

PepsiCo wanted to celebrate their newest product, Lay’s Wafer Style, as part of their #PaperThinWaferThin campaign. To showcase the thin-sliced, magically light and “paper-thin” chip and deepen consumer engagement — particularly with the Snapchat Generation, their primary target audience — the brand leveraged Snapchat’s AR technology to create an AR Lens in which Snapchatters could participate in a magic trick to see themselves disappear and reappear, a fun play on how the irresistible Lay’s Wafer Style chip disappears when flipped on its side — because it’s as thin as paper!

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    Lay’s filter camera

    . This is new augmented reality filter Lay’s belonging to snapchat ar filters. This ar filter has the number 384952. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!