by Nestlé x Sanrio
Nestlé’s latest KitKat campaign, in partnership with Sanrio, Inc., aims to bring a little extra joy and warmth to people’s lives as they navigate new environments and connect with others. Leveraging Niantic, Inc.’s 8th Wall WebAR technology, the campaign offers a memorable experience centered around giving and sharing. Participation requires the purchase of the product to collect your favorite Sanrio character. Each character appears uniquely based on the packaging design, with a total of 28 variations available. In addition, you can extend your support and appreciation to others by sending AR messages featuring beloved Sanrio characters.