Kings Hawaiian – Guy Fieri Flavortown experience
To celebrate their partnership with the king of Flavortown himself, Guy Fieri, Kings Hawaiian partnered with The Zappar Creative Studio to mark collaboration with an AR powered sweepstake event. By scanning the codes on displays throughout King’s Hawaiian delis and bakeries, customers are transported to a virtual Flavortown, where they can play mini-games, snap pictures with Guy, and earn points for a chance to win prizes. Effect created by Zappar.