JUMANJI: THE NEXT LEVEL WEB AR
by Sony
This WebAR experience was built for the theatrical campaign of Jumanji: The Next Level. There is no need to download an app; users who visit the website on their mobile devices will start by placing a blank Jumanji map in their environment. They are instructed to say “show me Jumanji” to reveal the map. From that point, users can visit the three stunning locations as seen in the movie: the Desert Dunes, the Moat, and the Mountain Fortress. They can walk around each of these locations and get up close to watch the detailed animations and to enjoy exclusive content. Effect created by Trigger XR.