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Johnnie Walker AR mural

by Johnnie Walker

Lens That AR creative studio put 8th Wall’s capabilities to use and developed an AR experience that brought the murals to life. After target tracking was used on either of them to unlock the AR effect, buildings, objects, vehicles, figures went into motion: changed their size, changed their position, animated, shifted perspective, interacted with each other – all to give the 2D illustrations a 3D depth, to bend the user’s perception, to provide an experience that merges the online with the offline. Additionally, to further increase the engagement, we included a gamification module. We used an evergreen mechanics of “Where’s Wally?” game and gave it a bit of a spin – while all animation sequences were happening, iconic Johnnie Walker figures appeared at random moments and places of the mural, and the user had to tap the right places on their screen to “collect” them. If they were successful, they were rewarded with a unique coupon inviting them for a free drink and/or a set of branded gadgets. Effect created by Lens That.

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    Johnnie Walker AR mural filter camera

    . This is new augmented reality filter Johnnie Walker AR mural belonging to webar ar filters. This ar filter has the number 368585. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!