I Like K-Food filter

by The Korea Agro-Fisheries & Food Trade Corporation

This Branded Effects allow users to engage with brands through customized stickers, filters, effects and games. At the root of the engagement was creative expression through collaboration. The campaign brought this out with a game where users mimicked munching down on tantalizing fruit. The animated treat was accompanied by strong branding and peppy, upbeat music that captured the cool feeling of biting into a fresh pear, strawberry, or grape. aT enlisted seven creators from Vietnam, four from the Philippines, four from Thailand and five from Indonesia, to get the ball rolling on the campaign.