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HiLo Teen

by HiLo Teen

HiLo Teen decided to launch a Branded Hashtag Challenge called #LompatSetinggiBintang. The challenge was to give users the chance to show off their best moves, with the best performances getting a shot at winning cool prizes including flagship smartphones, the hottest earbuds on the market, and more. As a prompt, HiLo Teen used a Branded Effect set to a catchy branded tune. The effect itself was also on-point and on-brand.

Participants had to mimic drinking HiLo Teen high-calcium milk with the virtual sticker. This would recharge their energy (illustrated as a battery) and send them on a journey flying into the sky to catch stars and enjoy the view. To promote #LompatSetinggiBintang, HiLo Teen collaborated with select TikTok creators, who published the first wave of videos to trigger a ripple effect amongst their followers.

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    HiLo Teen filter camera

    . This is new augmented reality filter HiLo Teen belonging to TikTok ar filters. This ar filter has the number 381860. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!