HEINZ ’57’ filter
by HEINZ
HEINZ worked with Carat media agency to execute their campaign across Canada and partnered with Snapchat to create a gamified selfie AR Lens experience, paired with video assets to drive the brand’s message. Through the Lens, Snapchatters were able to interact with AR technology to take their best guess at what a series of Roman numerals translated into. Additionally, the Snap Ads drove Snapchatters to the AR Lens, encouraging increased playtime.