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Grilled Barcodes

by Burger King X Pepsi

In Colombia, Burger King faced declining sales amidst challenging years, impacting Pepsi’s sales in their restaurants. Promotions with low redemption rates prompted a strategy shift. Leveraging AR effect on Instagram, Pepsi bottle barcodes were transformed into virtual grills. This innovative approach aimed to drive traffic to Burger King by offering coupons through a digital experience. Targeting digitally-savvy Millennials and Centennials, the campaign addressed economic restrictions post-pandemic while enhancing Pepsi’s appeal. Social media and influencer engagement amplified awareness and participation, leading to unprecedented redemption rates and a significant boost in Pepsi sales within a short period. The AR filter became a standout digital tool, driving engagement and culinary creativity among consumers, ultimately reshaping promotional success for both brands in Colombia.

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    Grilled Barcodes filter camera

    . This is new augmented reality filter Grilled Barcodes belonging to instagram ar filters. This ar filter has the number 395138. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!