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General Mills Fillows

by General Mills

General Mills announced not one but two brand-new breakfast cereals called “Fillows”; Hershey’s Cookies ‘n’ Crème and Pillsbury Cinnamon Roll. The marketing teams had a raft of ideas (and indeed channels) to promote the new products but wanted something new and different to elevate the product in a well-established and crowded space. The team at Eyekandy couldn’t resist creating an interactive Fillows Mini-Game that allows shoppers to interact with the packaging – both in-store and at the breakfast table!. Effect created by eyekandy.

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    General Mills Fillows filter camera

    . This is new augmented reality filter General Mills Fillows belonging to webar ar filters. This ar filter has the number 384860. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!