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Gap x Mattel: Barbie’s Times Square Takeover

by Barbie x Gap

Standing out in Times Square requires innovation and impact. Last year, Gap and Mattel, Inc. created an immersive, interactive AR experience. This innovative campaign showcased the highly anticipated Barbie line using Geospatial Creator and ARCore technology to engage audiences and leave a lasting impression. Effect created by Google AR & VR.

Feel inspired? Contact us to discuss your next AR steps

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