Foodpanda
by Foodpanda
Foodpanda has created a Gamified Branded Effect. This type of effect adds a fun game-like spin to the typical Hashtag Challenge. Because foodpanda aimed to enable its customers to “live life and order it the way you want,” the Branded Effect challenged users to gobble up foodpanda delivery packages that flew across the screen. The goal was to rack up the highest score or outcompete other TikTok users.