by Goldfish

Goldfish launched a gamified Snapchat lens, the Goldfish Focus Faceoff, to promote their new Flavour Blasted Kravin’ Ketchup crackers to teenagers aged 13-17. Players were challenged to maintain focus on the product for more than 9 seconds, mimicking a goldfish’s attention span, to unlock a promo code. This innovative approach leveraged Snapchat’s AR technology to track focus through blinking, tapping, turning, and eye movement, engaging users with distractions designed to disrupt their concentration. The campaign surpassed expectations with users interacting for an average of 22.31 seconds—double Snapchat’s average—and garnered over 3 million impressions during its run.