FFFACE.ME x Maybelline New York | World’s Largest AR Mirrors filter

by FFFACE.ME x Maybelline New York

Once again FFFACE.ME set a new industry standard and launched the world’s most enormous AR mirror with a screen size of 4,000 square meters for Maybelline New York. This case revolutionizes the industry, demonstrating that with the help of modern AR technologies, any classic advertising screen can be converted into AR Mirror. The AR Installation was unveiled on the facade of Gulliver Mall in Kyiv. Every visitor could see themselves through the Augmented Reality Filter on a screen the size of a building in real time. Through the interactive AR installation, the brand announced the launch of its new mascara, and the AR Filter allowed its virtual try-on. “We firmly believe that the era of advertising materials offering static or video content for passive consumption has ended. Just as there is a term for “banner blindness” online, the same phenomenon is now observed offline. People no longer engage with traditional advertising materials, and we advocate for their rejuvenation through the infusion of interactivity. This case study serves as a compelling testament to this shift.” – Polina Klekovkina FFFACE.ME COO.