EVA Airline’s Gateway to Asia AR
by EVA Airways
As part of EVA Airline’s Gateway to Asia campaign, Tool crafted an innovative WebAR experience tailored for magazines like Wired, Condé Nast, and Fast Company, as well as out-of-home (OOH) bus shelters across downtown Los Angeles and San Francisco. With just their smartphones, users could transform static prints featuring Taipei, Ho Chi Minh City, and Bangkok into dynamic portals, immersing themselves in captivating videos that brought these three cities to life right before their eyes. Effect created by Tool.