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Endangered Awareness

by The Cologne Zoo

The Cologne Zoo partnered with Snapchat to use AR technology, making endangered species conservation tangible for Gen Z and Millennials. They installed AR markers in animal enclosures for a 2-week activation, allowing visitors to see endangered animals digitally through Snapcodes. The AR experience extended nationwide as Snapchat Lenses, garnering extensive media coverage with a media equivalent value of €1.5 million. It increased zoo website sessions by 22% and ticket sales by 15%, highlighting significant engagement and awareness among the public.

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    Endangered Awareness filter camera

    . This is new augmented reality filter Endangered Awareness belonging to snapchat ar filters. This ar filter has the number 395494. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!