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DORITOS® TRIANGLE TRACKER

by Doritos

Doritos launched a campaign to reframe everyday triangles as Doritos chips, engaging Gen Z with a unique superpower. They introduced the Triangle Tracker Snap Lens, allowing users to scan real-world triangles for rewards. The campaign kicked off with building takeovers in major cities and integration at events like the MTV VMAs and SXSW. At SXSW, a triangle-shaped structure led to an immersive experience and late-night event. Doritos also transformed the Luxor Hotel & Casino into a giant Doritos chip before Super Bowl LVIII, offering interactive experiences for fans who scanned it.

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    DORITOS® TRIANGLE TRACKER filter camera

    . This is new augmented reality filter DORITOS® TRIANGLE TRACKER belonging to snapchat ar filters. This ar filter has the number 395599. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!